Festival Photographer at Himley Hall for Vanderbar
- Aaron Scott Richards

- 1 day ago
- 5 min read

As a UK festival photographer based near Birmingham, I was commissioned to photograph Vanderbar during a busy outdoor event in the grounds of Himley Hall.
The brief was to create a varied and commercially useful image library showing more than the mobile bar alone. The photography needed to capture the full customer experience, including the Vanderbar setup, the team serving drinks, product and branding details, visitors enjoying themselves and the wider atmosphere of the event.
I photograph festivals, hospitality businesses, brand activations and commercial events throughout the UK. For this commission, my aim was to combine clear brand-led photography with natural documentary coverage, giving Vanderbar a collection of images that could continue to support its marketing after the event.
The photography brief
The completed coverage needed to include:
• Clear photographs of the Vanderbar mobile bar
• Wide images showing the bar within the event
• Team members preparing and serving drinks
• Natural customer interaction
• Close-up photographs of drinks and service details
• Lightly directed customer and team portraits
• Branding, signage and menu details
• Wider festival and aerial photography of Himley Hall
Creating this range was important because different images serve different purposes.
A wide photograph can introduce the scale and setting of an event, while a closer image of a drink, customer interaction or member of staff may be better suited to social media, advertising or a company profile.



Photographing Vanderbar in a live festival setting
The Vanderbar mobile bar created a strong focal point within the event.
Its large BAR lettering, greenery and open serving area made it clearly recognisable in wider photographs, while the counter and serving space provided plenty of opportunities for closer images of the team, drinks and customers.
I began by photographing the bar within its surroundings. These establishing photographs showed the scale of the event, the flow of visitors and the relationship between Vanderbar and the other activity taking place across the grounds.
I then moved closer to photograph the service in action. This included drinks being prepared, customers approaching the counter, staff interacting with visitors and groups gathering around the bar.
Working between wide, medium and close-up compositions allowed the final gallery to tell a complete story rather than presenting the bar as an isolated object.

Staff, service and hospitality photography
The people working behind a hospitality business are an important part of how customers experience it.
Throughout the event, I photographed the Vanderbar team preparing drinks, serving customers and working naturally behind the counter. These images showed the service operating properly during a busy event, rather than only showing the setup before visitors arrived.
I also photographed details including the draught taps, bar equipment, menus, drinks and branded clothing.
These tighter photographs help explain the service while adding visual variety to the final gallery. They are particularly useful for social media posts, website sections, marketing graphics and promotional material where a wider festival photograph may contain too much information.


Capturing the customer experience
A successful hospitality gallery should show how people respond to the service, not only what the physical setup looks like.
I therefore spent time photographing genuine customer interaction around the bar. This included friends raising their drinks, people chatting together, visitors laughing and groups enjoying the wider festival.
These moments help communicate atmosphere, popularity and experience.
Alongside the candid coverage, I created a small number of lightly directed portraits. Asking people to look towards the camera for a few seconds produced clear, upbeat photographs while still retaining the relaxed feeling of the event.
The aim was not to turn the festival into a formal portrait session. It was to add a few strong, people-focused images that Vanderbar could use alongside the more observational photographs.

Drinks and product details
Close-up photography formed another important part of the commission.
I photographed finished drinks, drinks being poured and groups raising their glasses together. These details help create a sense of taste, refreshment and occasion that cannot always be communicated through wider photographs.
Detail images are also highly flexible. They can be used individually, placed within social-media carousels or combined with text and graphics for future event promotion.
Where possible, I kept Vanderbar or the festival environment visible within the background. This helped connect the drinks to the business and location, rather than making them look like unrelated product photographs.


Putting faces to the business
As well as photographing the team naturally at work, I created a straightforward portrait of two Vanderbar team members in front of the bar.
Team photographs can be useful for company introductions, social media, recruitment, press, supplier profiles and website content. They help potential customers see the people behind the service and make the business feel more personal.
My approach to these photographs is relaxed and efficient. I provide enough direction to create a clean composition and natural expressions without taking people away from their work for longer than necessary.

Creating a commercially useful photography library
The value of a commission like this comes from the variety within the finished gallery.
Rather than delivering only a few photographs of the bar, I created a broader collection covering:
• The complete mobile bar setup
• The wider Himley Hall location
• Staff and customer interaction
• Drinks and service details
• Team portraits
• Natural groups and reactions
• Branding and signage
• Festival atmosphere
• Aerial context
This gives Vanderbar different options for different platforms.
A clear photograph of the complete bar could be used on an event-services page. A customer portrait may work well for a social post. A close-up drink image could support an announcement or advertisement, while an aerial photograph helps communicate the scale and setting of the event.
This is the approach I bring to commercial event photography. The aim is not simply to record what happened, but to create a practical set of images that remains useful for future marketing, PR, websites, social media and company communications.


UK festival and hospitality photographer
I provide festival, hospitality, PR and commercial event photography throughout the UK.
My coverage can include:
• Food and drink festivals
• Outdoor public events
• Mobile bars and catering suppliers
• Hospitality businesses
• Brand activations
• Corporate hospitality
• Markets and community events
• Product launches
• Live entertainment
• Event staff and customer experience

I am based in Warwickshire near Birmingham and regularly travel throughout the UK for single events, multi-day programmes and projects taking place across several locations.
My approach is calm, natural and unobtrusive, with a focus on creating polished photographs that show people, atmosphere, branding and the complete experience surrounding an event.
To see more examples, explore my PR and commercial photography portfolio or browse my latest event photography case studies.
Looking for a festival photographer?
If you are planning a festival, hospitality event, public activation or outdoor campaign anywhere in the UK, I can create a varied collection of natural and commercially useful images.
Send over the event date, location, approximate timings and a brief outline of the photography you require, and I will come back to you with availability and clear coverage options.




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