Birmingham Event Photographer Captures ASICS – Feel the Comfort Tour

Birmingham may have been drenched in rain the day of the ASICS – Feel the Comfort event, but that didn’t dampen the energy, enthusiasm, or comfort on offer.

This special product trial gave runners the chance to test ASICS’ very best comfort products, from the latest running shoes to performance gear, all designed with the brand’s advanced comfort technology in mind. Guests were invited to lace up, head out, and experience for themselves what makes ASICS such a trusted name in the running community.

Despite the persistent drizzle (and the occasional downpour), runners embraced the challenge, taking to the streets and making the most of the opportunity to trial new kit. From first-time testers to seasoned ASICS fans, there was a real buzz around discovering just how much difference comfort can make.

As a Birmingham event photographer, my goal was to capture the spirit of the day, the moments of curiosity as runners explored the products, the determination as they braved the weather, and the smiles that proved comfort really can shine through even the greyest skies. The result? A collection of images that show the true heart of the event, community, resilience, and the joy of running in kit that feels as good as it performs.

Rain or not, Birmingham felt the comfort.